CRANK
I led the product design for CRANK, a custom B2B platform developed for a US-based agency targeting clients in manufacturing, configurable products, and dealership-driven industries. This initiative focused on creating a modular, scalable e-commerce solution—centered around a fully custom bicycle platform—used by the agency to pitch and demonstrate the power of their offering to prospective clients.
As the lead designer, I was responsible for shaping the platform’s UX/UI strategy, defining user flows for both B2B clients and DTC pathways, and ensuring the interface supported complex product configuration while remaining intuitive and conversion-focused. The project balanced the needs of enterprise buyers with the flexibility to support consumer-facing exploration, positioning the platform as a versatile tool for sales, customization, and dealership integration.
Skills Used:
Visual Identity
UX/UI Design
Product Design
Brand Identity
Project Management
Content Management
Project Research
Scoping the full depth of the project and defining clear deliverables and actions for every stage of development. Clear goals of what we want users to be able to achieve from using the digital product.
Wireframes & Content
Defining the structure of the product with clear, focused wireframe designs. Setting out clear gaps for the content we have and the content we need. Ensuring that the product structure is linking back to the clear goals set at the start of the project.
High fidelity Designs
Creating a high fidelity mock-up to reflect the brand’s new image. I created a new visual structure based on the brand update. Once the visual Image was signed off it was a matter of building out the rest of the content to match the visual guidelines.
Design Review & Alignment
Review high fidelity designs and feedback with brand team and implement changes ahead of the final demo and sign off for development.
Project Management and QA
Managing the project timeline and quality assurance throughout the development process to deliver a fresh new digital platform for Chicken Shop.